On May 20, Giampiero Bertolini, Chief Executive Officer of century-old prestigious Italian winery Biondi-Santi, paid a visit to Qingtian. He conducted field inspections into local wine industry development, commercial platform construction and cross-border consumer market layout. The two sides held in-depth discussions on industrial cooperation, brand localization and cultural exchanges. Leveraging the overseas Chinese bond, both parties explored win-win development paths for China-Italy wine industry cooperation, injecting new impetus into Qingtian's goal of building a world-class wine distribution hub and expanding its opening-up and cooperation landscape.
Giampiero Bertolini visited Qingtian Overseas Chinese Hometown Import Commodity City and Hongle Wine Co., Ltd. He learned in detail about the local wine industry scale, operation models, customs clearance services, market reach and business environment. By touring wine exhibition zones, tasting lounges and end-to-end supply chain facilities, he gained a comprehensive understanding of the development ecosystem and market vitality of Qingtian's imported wine sector.
Nestled in Montalcino, Tuscany, Italy, Franco Biondi Santi boasts a history of over 160 years. Ranked among Italy's four top-tier wineries, it enjoys significant influence in the global wine industry.
Renowned as the Hometown of Overseas Chinese, Qingtian has tens of thousands of overseas Chinese residing in countries and regions worldwide, building a solid foundation for cross-border trade and a large consumer base. Leveraging its unique overseas Chinese advantages, Qingtian has deeply cultivated the imported wine industry. Supported by the personal networks, mature trade channels and strong market reputation of Qingtian expatriates in Italy, Qingtian has established close cooperative relations with Italy's wine industry. It has built a comprehensive industrial ecosystem integrating exhibition and sales, warehousing and distribution, brand operation, cultural experience, live-stream e-commerce and nationwide distribution, serving as a key gateway for premium European wines to enter the Chinese market.
Currently, Qingtian continues to polish its industrial brand "World Fine Wines, Qingtian Showcase". Supported by high-end platforms such as the Overseas Chinese Imported Commodities Expo, the county continuously enhances the wine industry's agglomeration level, brand influence and market reach.
Giampiero Bertolini expressed his hope to take Qingtian as a strategic fulcrum to deepen pragmatic bilateral cooperation. The winery will introduce its premium wines, authentic winemaking techniques and wine culture to Qingtian, and carry out all-round cooperation in brand introduction, joint channel development, co-market expansion and cultural synergy. It also aims to deepen two-way exchanges between the Chinese and Italian wine industries through Qingtian's global overseas Chinese network.
Going forward, Qingtian will take this visit and exchange as an opportunity to leverage local overseas Chinese resources and deepen all-round cooperation with premium Italian wineries and foreign commercial bodies. It will introduce high-end wines, advanced ideas and quality projects, tap the potential of overseas Chinese trade channels and local markets. The wine industry will advance toward branding, high-end development, large-scale growth and cultural-tourism integration, building Qingtian into a top imported wine hub in the Yangtze River Delta and a vital platform for China-Italy economic and cultural exchanges.